Media Analytics Platform “AlphaM” - a first of its kind Analytical Platform which provides a 360 degree view of a Company, Peers and the Industry. The Platform provides rich Media Monitoring, Media Analysis and Media Reporting Dashboard to the concerned stakeholders within a company. The News is captured in real-time from millions of publicly available web/social media sources across the globe and is then analysed using AlphaInventa’s Proprietary Sentiment Engine to provide Sentiment Analytics at the most granular level. This helps the Corporate Communications/PR professionals avoid Media Crisis by being pro-active in identifying the Negative News, thus preventing the company from Reputation Loss.
Some of the Unique Features of AlphaM includes:
1. Media Monitoring: Real-Time monitoring of News from Millions of Web & Social Media Sources
2. Media Analytics: Analyse the Trend in Share Of Voice (SOV), Top Publishers, Top Subjects, Buzzing Words, Sentiment Score, etc. for Self as well as Peers, in Real-Time or over a period of time
3. Key People Analytics: Analyse the Media Coverage of Key People within your organization and Compare vis-à-vis Peers. Position the Key People within your organization based on Trending Topics
4. Brand/Product Analytics: Analyse the Trend around News and Searches for your Company and its Brands/Products vis-à-vis Competition and its Brands/Products. Compare and Position your Brands/Products vis-à-vis Competition based on
i. Regional Interest
ii. Buzzing Words
iii. News Categories